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♡ This Week’s Episode ♡
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Gab Waller: Who The Celebs Call, Now She's Building Fashion's Next Big AI App
In this episode of Hot Smart Rich, I sit down with Gab Waller—the fashion sourcer-turned-tech founder—who built a global empire from a single Instagram DM. She’s the go-to for finding the most coveted luxury pieces for icons like Rosie Huntington-Whiteley, Hailey Bieber, and Khloé Kardashian, and now she’s redefining the future of luxury shopping with her tech platform, Sourced By.
Gab’s journey from a small town in Australia to becoming one of the most sought-after fashion sourcers is nothing short of remarkable. Starting her career in the Australian government, she took a leap into fashion, driven by a passion for luxury items and an eye for hard-to-find pieces. What began as a personal mission quickly turned global as she tapped into the high-demand market for sold-out luxury fashion.
Her big break came through an Instagram DM when she sourced an iconic Old Celine coat for Rosie Huntington-Whiteley. That single moment changed her career trajectory, positioning her as the go-to for celebrity clients seeking rare fashion. With names like Hailey Bieber, Sofia Richie Grainge, and Chiara Ferragni on her roster, Gab became the fashion world’s best-kept secret.
As demand skyrocketed, Gab saw an opportunity to scale beyond 1:1 sourcing. Enter Sourced By—the ultimate platform shaping the future of luxury shopping. Using AI to connect shoppers to rare items worldwide, the platform is the backbone of the fashion sourcing industry—a proof of concept that’s creating an entirely new space in fashion tech.
Key Takeaways:
Passion to Personal Brand: Gab shows how focusing on a niche—like fashion sourcing—can build a global personal brand.
Scaling a Brand into a Business: She transformed her personal success into Sourced By, proving personal brands can evolve into scalable businesses.
Spotting Market Gaps: Identifying the unmet demand for sold-out luxury pieces was key to her entrepreneurial success.
Scaling Without Losing Authenticity: Even as she moves into tech, Gab maintains the personalized touch that made her stand out.
Building in Public: Her transparency—sharing wins and challenges—offers a blueprint for founders growing personal brands into global empires.
Tune in now for insider secrets on luxury fashion sourcing, building a global brand, and how Gab Waller is pioneering the future of fashion tech—all while staying true to her personal brand.
You can connect with Gab on Instagram: @gabwaller, @gabwallerdotcom, @sourcedby, TikTok: @gabwaller, LinkedIn: Gab Waller or on her websites: Shop with Gab Waller & Sourced By.
When you share Gab’s episode on Instagram and tag @hotsmartrich, @gabwaller, & @maggiesellers, you’ll be entered to win an exclusive giveaway from Gab Waller!
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♡ Gab’s Top 10 ♡
♡ HSR ICYMI Newsletter ♡
I truly am not just adding this in because of the podcast—this newsletter is my #1 must-read every week. I’ve been a die-hard fan of this newsletter for years, and I swear my Sunday morning click rate must be record-breaking. The writing is unmatched, and I connect so deeply with how it communicates.
♡ Lymphatic Massages ♡
I swear by my weekly lymphatic massage—it’s a total game-changer. Right now, I go to a specialist in LA, and the difference it makes is unreal.
♡ Hot Pilates ♡
The feeling of walking out of a hot Pilates class is indescribable. My go-to studio in LA offers the best sessions, and I can’t recommend this workout enough.
♡ My Skincare Routine ♡
I take my skincare very seriously—maybe too seriously. My current obsession is this dermatologist-developed skincare line, and despite having ultra-sensitive skin, my texture has never looked better!
♡ Collagen Routine ♡
I’ve been taking this daily supplement for over three years, and I’d swim in it if I could. It’s the best I’ve found, and I add two scoops to my smoothie every morning.
♡ Podcast ♡
Lately, I’ve been fascinated by this tech founder who built one of the most in-demand productivity tools. Their early user onboarding process was genius, and I’ve been deep-diving into their insights—especially this podcast episode.
♡ Coaching ♡
I’ve been working with a leadership coach, and the process has been transformative. It’s an investment I’d recommend to anyone looking to level up.
♡ Time Blocking ♡
My focus for 2025 is mastering time—prioritization, time management, setting boundaries, and learning to say no. This productivity method has been a game-changer in structuring my day with intention.
♡ Silk Pillowcases & Bonnets ♡
As part of my hair growth journey, I swear by these silk essentials to keep my hair smooth and healthy while I sleep.
♡ The Best Moisturizer (Seriously!) ♡
I may be late to the game, but this ultra-hydrating lotion is the best I’ve ever used. My skin has never been smoother—despite drinking tons of water, I’ve always struggled with dryness, but this is a miracle in a (very well-priced!) bottle.
♡ Hot, Smart, Rich Tips ♡
♡ Hot Hack ♡
Lymphatic massages and buccal facials, regularly. Galore Lymphatics for lymphatic and Kosha Spa for buccal. I love the feeling of feeling ‘depuffed’. If I can add one more, it’s protein! I’ve recently started eating meat again after 10 whole years and my energy is through the roof.
♡ Smart Hack ♡
Time is money. I value time as one of my biggest assets, and I treat it very carefully.
♡ Rich Tip ♡
Founders, from all walks of life and at all different stages of their journeys, have so many incredible insights. Discover ones that inspire you, dive into their journey, listen to their podcasts, and learn from them.
♡ Favorite Part of The Conversation ♡
I loved diving deep into my entire journey to date, sharing parts of my journey for the first time felt very special. I’m calling it the Maggie effect - she is the queen host!
♡ Something People Don’t Know About You ♡
I’m finally at a stage in my life that I’m ready to date with intention and find my man. I’ve been a single girl throughout (almost!) the entire @gabwallerdotcom journey. I’m ready and excited for that chapter in my life!
TYSM, I♡U!!!!
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