HSR Case Study: The $7M Hail Mary: Super Bowl Ads That Won (and Lost) the Internet

Super Bowl Ads: A $7M Gamble for Relevance

It’s not just a football game—it’s brand warfare. With 120M+ eyes watching, a 30-second ad is the most expensive marketing bet a brand can place. But here’s the plot twist: spending big doesn’t guarantee you win the conversation.

The real winners? The brands that didn’t just throw money at airtime but made themselves impossible to ignore.


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