Welcome to My Super Bowl: The Business of WAGs

The world glamorizes WAGs but rarely studies them. The term WAG—wives and girlfriends of high-profile men—has been thrown around for decades, often with undertones of mockery. But here’s the thing: WAGs have been operating as an unofficial industry for years. And now, they’re running it like a business.

Today’s WAGs aren’t just sideline supporters—they’re launching brands, commanding audiences, and redefining what it means to be in a high-profile relationship. They’re no longer just the women behind the men; they are their own economy.

We’re breaking down not just NFL WAGs but also TWAGs (tennis WAGs) and VCWAGs (venture capital WAGs) because let’s be real—the internet is obsessed with the women behind the world’s most powerful men. And as a WAG myself (yes, we’re making it official), I’m giving you the insider scoop.

On Episode #3 of Hot Smart Rich, I introduced my partner, Courtney Reum. If you don’t know him, here’s the 30-second pitch: co-founder of M13, a top-ranked early-stage VC firm with $2B in AUM and 12 unicorns, a best-selling author, entrepreneur, and philanthropist.

So why does this matter? Because as a VCWAG, I know firsthand how women in these relationships are turning access into wealth, influence, and autonomy.