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The HSR Brand Marketing Principles

The HSR Brand Marketing Principles

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In November of 2023, I broke down the 10 things any founder and marketer could learn from Kim Kardashian and Skims that you can apply to building your own brand because the girl can't lose. 

I evolved my thoughts on Skims into the HSR Brand Bible and created a list of The HSR Brand Marketing Principles that breaks down how to market a Hot Smart Rich brand. My community of HSR Insiders (and I) loved this concept and we keep using it over and over again.

So if you’re a founder creating and building a brand from scratch or a marketer looking to bring your brand to the next level, use this workbook and The HSR Brand Marketing Principles to do just that!

What's Included

The HSR Brand Marketing Principles consists of 23 pages of content and worksheets including:

  • Introduction: How to Market a Hot Smart Rich Brand and The HSR Brand Marketing Principles
  • A 6 Page Case Study: Why I Think Kylie is Launching Khy and If I Think It'll Work (Application of The HSR Brand Marketing Principles)
  • 10 Worksheets: To Brainstorm How to Apply The HSR Brand Marketing Principles To Your Own Brand

You Will Need

  • A PDF Viewer

Who Are These Principles For:

  • Any founder, business operator, or marketing guru looking to start a brand or take it to the next level
  • Any start up curious person looking to understand brand marketing and the Hot Smart Rich approach

The Fine Print

  • This is an instant download, digital product. No physical product will be shipped to you.
  • Under United States and worldwide copyright laws, this workbook, including all worksheets and associated content, is a copyrighted work and the property of Creative MES LLC (d/b/a Hot Smart Rich).
  • This workbook may not be copied or modified and uploaded to any website or online template gallery. Do not share it with anyone.
  • For any customer service questions, please email us at
  • Any brands/products/names mentioned in our workbook are for informational purposes only and do not imply or constitute any official endorsement of any third party’s products or services.
  • Do not rely solely on The HSR Brand Marketing Principles for advice or recommendations. Absolutely none of the suggestions are to be considered business advice. Please remember this and check in with an IRL if you feel you need to. Relevant laws vary from state to state.
  • The strategies outlined in this book may not be suitable for every individual, and are not guaranteed or warranted to produce any particular results.
  • No warranty is made with respect to the accuracy or completeness of the information contained herein, and both the authors specifically disclaim any responsibility for any liability, loss or risk, personal or otherwise which is incurred as a consequence, directly or indirectly, of the use a application of any of the contents of this workbook.
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